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Lectura obligatoria Cap. 2, 3 y 4 • Satisfacción. El factor clave es la satisfacción del cliente a través del canal electrónico. Lectura obligatoria Cap. 6 y 7 Libro: Marketing Digital Dave Chaffey Fiona Ellis-Chadwick, Sexta Edición 25. Ahora bien, podríamos decir que si aplicamos la matriz de consistencia de marketing Ansoff (1957). Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. 06/12/2015 MARKETING DIGITAL. ESTRATEGIA IMPLEMENTACION Y PRACTICA / 5 ED., CHAFFEY DAVE, $545.00. Contenido: Introducción al marketing digital. Análisis de mercado online: m
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
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